THE ITALIAN STYLE
BEYOND THE CONVETIONAL
We are the seditious of beauty : different, original, creative.
This is the reason why we see things differently and consider ourselves the atelier of ceramics.
A vision reflected in all our projects: customizable, handcrafted and unique wall, floor and interior design ceramic solutions.
Becoming the Italian reference point for ceramic surfaces to us means investing in research and in the creation of a synergistic system of strategies, processes, advanced technology and people.
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1996
The origins
Target was established in 1996 as a third fire studio, dedicated to the design and production of decorations applied to the industrial sector of modern ceramics, wall and floor tiles.
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2013
Target’s first exclusive collections
A new phase of development begins with the aim of producing and marketing its own product lines. The Unica brand is born.
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2015
An international recognition for Unica
The Unica brand is awarded with the ADI Ceramic Design Awards at Cersaie in Bologna.
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2016
14oraitaliana joins Target
In view of creating a strategic pole of Italian surface design, the 14oraitaliana brand was acquired. The goal is to create a new positioning, a single identity able to incorporate different brands, strengthening the uniqueness and excellence of Target.
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2017
FuoriFormato is born. A new recognition for Unica.
The FuoriFormato large slab collection is born.
The Maxe collection by Unica wins the German Design Award Special 2017. -
2018
Co: Lab is born
The Co: lab division is born, designed to respond to professionals and contractors with tailor-made products and services.
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2019
New commercial expansion and new awards.
The turnover of 15 million euros is achieved. The sales network also opens up to new European markets, in the United States, and in the Far East. The FuoriFormato brand is awarded with the ADI Ceramic Design Awards at Cersaie in Bologna.
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2020
Launch of the Iris Apfel collection.
Iris Apfel, the famous fashion icon, signs the new Target collection. A line of ceramics representing the synthesis of our work philosophy and our vision without clamping down creativity and imagination.
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2021
To be continued…